The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond

At most luxury houses the sizes come labelled with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words pins itself to anything measurable. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue much easier to read. The number carried in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 measures twelve. That single fact does more real work than any amount of styling copy, and it is the backbone of this explainer.

The system runs further than the flagship alone. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is intended literally. Below: how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule in plain terms

Take the number in the name, append the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply the row handbags leather top handle closes. One house’s Small can beat another house’s Medium, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than estimation. It also explains how the brand can run four sizes of a single silhouette without creating confusion.

What the number misses

Width is one dimension out of three, and the other two do not scale with it in any predictable way. Consider the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What really changes is the height, up by two inches, and the width, up by the same. In practice, stepping up a size gets you a taller opening and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference smaller than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to cover the rest. Fittings inside are different too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details settle how a bag behaves day to day far more than an inch of width does. Use the number to place the bag on a scale, then read the specification to learn what it does.

Where the rule bends: the Margaux Shoulder 12

There is one current model that breaks the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification disagree, so the number is working as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.

What each width really holds

Most guides skip the step that counts, which is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick proposition, which is where the Sofia 8.75 and the small clutches live. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts taking in a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, where documents and a tablet stop needing to be forced. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.

• 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
• 12 in: the most versatile width on offer and the one most buyers end up choosing.
• 14 to 15 in: work, commuting and days when you carry other people’s things too.
• 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.

Width lifts the price, but material moves faster

Size and price track each other, though not as steeply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a far bigger step for the same two inches. Larger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.

The bags that carry no number

Much of the line sits outside this system, and it is the mixing of the two conventions that starts the confusion. The Park Tote family trades in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are orientation markers, routinely read as north-south for taller shapes and east-west for wider ones.

Turning inches into a decision

The practical value of a literal sizing system is that you can try it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.